Probably the first and foremost tip in buying a watch as a gift is putting in mind the person the watch will be going to. If it is a loved one, then consider getting a watch that will express that. There are many watches made to express love, you need to find them. Then choose the most favorable brand for this, with many watches being made to cater to virtually all levels of social life and occasion. You can still get nice, good-looking watch at a lower price if your budget is low.
If you are buying a gift watch, then consider what the occasion will be. This way you will narrow down the right piece for the right occasion by asking the buyers for such models. A wedding watch is not the same as a birthday watch, the two can look similar, but their differences can be denoted when used at various levels. Take your time and get the best, rushing into buying a watch just because it looks attractive is not the best of practices.
Remember that every original in the original stall has its replica selling at the same price in another retail stall. If you want to have the best of quality, then get to understand how to identify a fake from an original. Many replicas are quite similar with the original, it is never easy to identify them, but with proper research, you can know how to go about it. To play it safe, it is better and safer to buy the watch from the original makers, but if that will be difficult then visit the best and reputable watch vendors.